Eco Clarity and Southern Water celebrate win for innovative closed loop project

We are proud to share that Eco Clarity, in partnership with Southern Water, has won the Best Closed Loop Project Award at this year’s Waste2Zero Awards. Waste2Zero is the leading national platform that recognises excellence in waste prevention and resource management across the out of home sector.
This award celebrates organisations that are proving what is possible through genuine circularity. For us, it marks an important milestone. Fat, oil and grease (FOG) is no longer an avoidable waste problem. It is a valuable resource that can be kept in circulation rather than ending up in sewers.
Tackling a waste challenge that will not go away
Across the UK, waste remains one of the biggest barriers to sustainability. Food and packaging dominate the conversation, yet hidden within both is a persistent challenge. FOG waste blocks sewers, contributes to fatbergs, increases carbon emissions and drives millions of pounds in reactive maintenance every year.
Eco Clarity’s patented FOG Recovery Hub technology changes this completely. Instead of being disposed of at the lowest value, FOG is recovered, upgraded and transformed into a high-value renewable feedstock. This supports a cleaner wastewater network and cuts CO₂ emissions at scale.
Our closed-loop model keeps this material in use and supports local decarbonisation by feeding into renewable fuel production. This is circularity in action, built for scale and already delivering measurable impact.
Why the award matters
Waste2Zero was the first awards programme in the UK that focused entirely on waste innovation when it launched in 2017. Now in its ninth year, it is judged by an expert panel across sustainability, packaging, resource management and operational strategy.
Winning the Best Closed Loop Project shows that Eco Clarity is not only addressing a national environmental problem. We are leading the transformation of how organisations think about and manage FOG.
Southern Water’s commitment to innovation has been essential to this success. Together, we have shown that utilities, technology partners, local communities and wider stakeholders can build a fully circular model that prevents pollution, strengthens regional engagement and supports wider net zero goals.
A platform for national change
This award is more than recognition. It is momentum and proof that the industry is ready for a new approach that keeps waste in use, reduces reliance on fossil fuels and supports cleaner environments for communities across the country.
A huge thank you to Southern Water for their partnership, to the Waste2Zero judging panel and to everyone who supports our mission.













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